Straks heb je het nodig
For the Rabobank “Straks heb je het nodig” campaign we created and developed a concept to show the target audience how society will change the upcoming 20 to 30 years and what this means for them financially. With a voice-over we guided the viewer through a 3D animated future version of The Netherlands.
The 3D animation showed the user specific changes based on actual facts and how these changes in tech, house prices, inflation and innovation could effect your life. Apart from the animated video we also created a VR version for Rabobank pop-up locations around the country for an even more immersive experience.