Samsung VR NL


The Brief

Create the Samsung VR NL app and focus on a smooth user experience to discover Samsung’s wide variety of content.

The Approach

We designed a specific way of interacting with the categories and content based on hexagons. This gives the users a real feeling of being present in a full immersive 360 environment. It also offers a way of discovering content very intuitive specifically based on the control options with the Samsung GearVR.