Primo Salsa AR

El Jefe

To give the audience something extra and engage with them in an interactive way, we created an Augmented Reality game. When a user scans the bottle in-store or at home, a 3D mini game is activated. Users can fight with El Pinato and see if they are worthy if El Jefe’s Hot Sauce. Within the app users can also explore the 3 flavours and story behind these flavours.