Lays AR Facebook Game

PepsiCo

For Lays we created a Facebook Augmented Reality game to engage the target audience the interactive way. The Augmented Reality experience, a gamified face-mask, could be played instantly from within the Facebook mobile app. No download needed, just click the add or shared link and the Augmented Reality game instantly opens on your screen.

Users had to try and catch the snacks by opening and closing their mouth. The AR game was a direct translation from the campaign pay-off to introduce the new packages “How do you eat your favourite snack?”.