Ford VR Experience


The Brief

Generate exposure and stand out as an innovative car brand at one of the biggest motor shows in the world.

The Approach

We brought the innovative features of the Ford Focus to life at the AutoRAI using virtual reality headsets. With a 3D driving route, potential customers were able to test drive the Ford Focus through Amsterdam including some real life traffic dilemmas. The combination of VR and social sharing eventually generated over 1.500 extra test drives.